Bank of America - Special Olympics
Create three mobile tours to travel throughout the continental United States and activate 129 events in 43 days. After the mobile tour ended, the client asked for ideas on how to develop three large activation footprints at the World Summer Games.
sbExperiential proposed creating custom built trailers that would hold custom Duo photo/video booths, branded tents & flags, TV stands with active torch motion and a custom slideshow vignette. For the World Summer Games we created 30x40 layouts that consisted of six video/photo booths, customizable trading card stations, photo vending machines, etc.