Bank of America - Special Olympics 2018
Create an engaging and interactive activation on-site at the Fan Zone and Flag Football field during the 2018 Special Olympics USA Games.
sbExperiential concepted and executed building a 30'x20' ft stage with a custom truss awning structure. Inside the main footprint, guests had the opportunity to pose for a photo in front of 4ft tall 3D letters or play on two custom branded claw machine games. The main draw in the footprint was a custom digital postcard app where you could drag, drop and resize different logos, words, etc. to create your personal postcard. After finishing, the guest's postcard would print and be mailed and it was instantly displayed on a large digital screen that rotated across social media, BofA commercials and user-created postcards.