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Develop a large-scale visual and interactive footprint that will allow fans to engage with both ESPN and College Football Playoff Foundation’s community initiative, Extra Yard for Teachers

sbExperiential solution:

sbExperiential purchased a full-size 35 ft bus and decked it out making it a tech nerd’s dream. Fans could support their team by completing a pass into the windows of the bus with a live score shown on the 80” TV that was mounted to the top of the bus. Every 15 minutes a loud school bell would ring and the bus would come alive with the stop sign moving, a team’s fight song playing and one of the coaches coming on the TV relaying a message of gratitude to all teachers.



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