challenge: 

Create an awesome takeaway that can be shared on social media for fans as they receive a once-in-a-lifetime experience drift racing with a professional driver.

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sbExperiential solution:

sbExperiential outfitted over twenty cars at the largest automobile convention in the country, SEMA Show, with cameras and RFID touchpoints. Guests pre-registered for their rides using sbExperiential’s proprietary system and were handed a Ford-branded RFID card. As they entered the car, the driver would scan everyone’s RFID card and as soon as the ride was over, the guests would receive an email with a video of their ride that took footage from inside and outside the car.

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partner:

RTR Motorsports